Based in Prague · Open to senior marketing and product roles across Europe
I find the gap between what a company means and what customers understand.
Brand, product and growth work for complex offers. I turn customer friction into clearer communication, better experiences and measurable commercial results.
Selected work
Evidence
Making a subscription service easier to trust
A brand, product and retention reset for three subscription-based web applications.
+40% confirmed monthly revenueRead the case
A B2B demand system built around how customers actually buy
Paid search for smaller orders, regional events for industrial contracts, and sales support connecting both paths.
27% sales-volume contribution from paid search; 8 of 8 event leads convertedRead the case
A clear digital entry point for complex construction
A website that makes a high-consideration construction offer easier to understand and act on.
One focused route from complex services to a qualified conversationRead the case
Turning broad marketing capability into a clear point of view
A positioning and content system for a small Prague-based marketing company serving technical and industrial clients.
A repeatable editorial system across website, social content and client deliveryRead the case
Project map
Scope, ownership and visible profile snapshot
VLAMI
A newly launched profile: content structure, visual direction, copy and publishing support from the first posts.
S2L Optics
Collaboration began when the profile had roughly 2K followers. Work includes periodic Google/Yandex search and Meta campaigns, without ownership of the brand's full marketing system.
INVENTO
Ongoing social-media presence and routine publishing support. The assignment was content maintenance rather than a full marketing or growth mandate.
Al Chiroq
One of the First IT Group products. The core work focused on the mobile-service experience, value proposition, retention and revenue; social media supported the wider product system.
Oltin Baliq
Part of the First IT Group portfolio. Work prioritised product communication, engagement mechanics and retention, with social content serving the application strategy.
IL HOME
Built the marketing foundation from zero across positioning, website, content and promotion. The four-month engagement ended at roughly 1,300 followers due to company restructuring; the project is now closed.
SSSAWE
A three-month SMM engagement that began when the profile had roughly 500 followers: content planning, creative coordination, copy and publishing.
GlassFerro
A four-month SMM engagement that began when the account had around 3,500 followers: editorial direction, content planning and production coordination.
Websites
0401
IL HOME
Strategy · UX/UI · Website
Website created as part of the showroom's marketing launch from zero. The business project is now closed.
Open website ↗02OnTime24
Strategy · Information architecture · UX/UI · Development
A clear digital entry point for investors and developers evaluating complex construction services.
Open website ↗03TEYO
Founder · Positioning · UX/UI · Development
The agency website turns a broad service offer into one clear operating philosophy: clarity before promotion.
Open website ↗04Hydrocomponent
Website · Technical B2B presentation
A digital presentation for an industrial supplier, structured to make technical products and customer contact easier to navigate.
Open website ↗How I work
Brand ↔ Product ↔ Growth
- 01
Find the real friction
I combine customer feedback, business context and behavioral data before deciding what needs to change.
- 02
Choose one clear direction
I translate the problem into positioning, a product decision, a campaign system or a focused combination of them.
- 03
Build with the people doing the work
I write briefs, coordinate specialists and stay close enough to execution to protect the original intent.
- 04
Measure behavior, not activity
I look for changes in revenue, conversion, retention, qualified demand and customer understanding.
Experience
Capabilities
TEYO
Founder · Brand and marketing lead
Positioning, websites, content and campaigns for technical and industrial clients.
First IT Group
Marketing Director
Brand, product, retention and growth for subscription-based digital services.
OilGroup
Marketing Manager · Business development
B2B marketing, paid search, sales enablement and regional events.
Selected projects
Marketing and project management
Web delivery, international production, technical B2B and consumer content.
Brand
- Positioning
- Value proposition
- Tone of voice
- Campaign concepts
- Content systems
Product
- Discovery
- Customer journeys
- UX/UI direction
- Requirements
- Prototyping
Growth
- Google Ads
- Meta Ads
- Yandex Direct
- Telegram Ads
- GA4 and AppsFlyer
Delivery
- Project leadership
- Budget planning
- Sales enablement
- Events
- AI-assisted workflows
About
I learned marketing by doing the work: launching campaigns, rebuilding websites, sitting with engineers, briefing creatives, talking to customers and fixing the process when it broke.
That made me broad by necessity and strategic by habit. I am most useful when a company has a strong product, a complicated story and no single person connecting brand, product, data and delivery.