Artur Artikov
Marketing lead · 7 years · B2B, tech and consumer
Prague · Available now · Contract (IČO), full-time or part-time
I find the gap between what a company means and what customers understand.
Brand, product and growth work for complex offers. I turn customer friction into clearer communication, better experiences and measurable commercial results.
Selected work
Evidence
Making a subscription service easier to trust
A brand, product and retention reset for three subscription-based web applications.
+40% confirmed monthly revenueRead the case
A B2B demand system built around how customers actually buy
Paid search for smaller orders, regional events for industrial contracts, and sales support connecting both paths.
27% sales-volume contribution from paid search; 8 of 8 event leads convertedRead the case
A clear digital entry point for complex construction
A website that makes a high-consideration construction offer easier to understand and act on.
One focused route from complex services to a qualified conversationRead the case
Turning broad marketing capability into a clear point of view
A positioning and content system for a small remote marketing agency serving technical and industrial clients.
A repeatable editorial system across website, social content and client deliveryRead the case
Project map
Scope and ownership across brands and products
S2L Optics
Long-term project partner for paid media: Google and Yandex search campaigns and Meta ads for an optical retail brand.
INVENTO
Social media for an international school: content planning, regular publishing and communication with parents and students.
Al Chiroq
One of the First IT Group products. The core work focused on the mobile-service experience, value proposition, retention and revenue; social media supported the wider product system.
Oltin Baliq
Part of the First IT Group portfolio. Work prioritised product communication, engagement mechanics and retention, with social content serving the application strategy.
IL HOME
Built the marketing foundation from zero in four months: positioning, website, content and promotion for an interior showroom.
SSSAWE
Three-month SMM engagement for a sustainable fashion brand: content planning, creative coordination, copy and publishing.
GlassFerro
Four-month SMM engagement for an art and interior objects studio: editorial direction, content planning and production coordination.
Websites
0301
OnTime24
Strategy · Information architecture · UX/UI · Development
A clear digital entry point for investors and developers evaluating complex construction services.
Open website ↗02TEYO
Founder · Positioning · UX/UI · Development
The agency website turns a broad service offer into one clear operating philosophy: clarity before promotion.
Open website ↗03Hydrocomponent
Website · Technical B2B presentation
A digital presentation for an industrial supplier, structured to make technical products and customer contact easier to navigate.
Open website ↗How I work
Brand ↔ Product ↔ Growth
- 01
Find the real friction
I combine customer feedback, business context and behavioral data before deciding what needs to change.
- 02
Choose one clear direction
I translate the problem into positioning, a product decision, a campaign system or a focused combination of them.
- 03
Build with the people doing the work
I write briefs, coordinate specialists and stay close enough to execution to protect the original intent.
- 04
Measure behavior, not activity
I look for changes in revenue, conversion, retention, qualified demand and customer understanding.
Experience
Capabilities
TEYO
Founder · Brand and marketing lead
Remote agency: positioning, websites, content and campaigns for technical and industrial clients.
KOVER
Marketing (project contract)
Two subscription learning platforms on Telegram: paid acquisition, email retention, content and automation.
First IT Group
Chief Marketing Officer
Built marketing from scratch: brand, product, retention and growth for subscription-based digital services.
OilGroup
Director of Marketing
B2B marketing for a Shell lubricants distributor: paid search, sales enablement and regional events.
Aimi PowerTech
Marketing Manager
Websites, CRM and inbound processes for energy and water-treatment businesses.
Earlier roles
Marketing, content and project management
Il Home, PIPE.UZ, WoodLine, Invento, BiB Films (JICA project), Megagroup, Comics Kids.
Brand
- Positioning
- Value proposition
- Tone of voice
- Campaign concepts
- Content systems
Product
- Discovery
- Customer journeys
- UX/UI direction
- Requirements
- Prototyping
Growth
- Google Ads
- Meta Ads
- Yandex Direct
- Telegram Ads
- GA4 and AppsFlyer
Delivery
- Project leadership
- Budget planning
- Sales enablement
- Events
- AI-assisted workflows
About
I learned marketing by doing the work: launching campaigns, rebuilding websites, sitting with engineers, briefing creatives, talking to customers and fixing the process when it broke.
That made me broad by necessity and strategic by habit. I am most useful when a company has a strong product, a complicated story and no single person connecting brand, product, data and delivery.